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3 Reasons You Should Consider Adding Video To Your Marketing Mix

October 4, 2016 By Saskia Smit Leave a Comment

Using Video for Marketing

Running a successful company isn’t just about offering consumers appealing products or services. It’s also about reaching out to your target audience with persuasive promotions. One way to get consumers’ attention is to create compelling videos. If you’re wondering whether carefully crafted TV commercials or online ads could benefit your business, here are three reasons to consider adding video to your marketing mix.

Gives you impressive exposure

Video can be a great way to get exposure for your firm, particularly in the form of TV ads. Highlighting the power of this medium, the recent US presidential debate between Hillary Clinton and Donald Trump is thought to have attracted an audience of over 80 million viewers in the US alone. Of course, this is exceptional, but it draws attention to the fact that television remains a potent force in the world of marketing. According to figures from Thinkbox, TV advertising drives 51% of all marketing-related conversations.

Of course, this is exceptional, but it draws attention to the fact that television remains a potent force in the world of marketing. According to figures from Thinkbox, TV advertising drives 51% of all marketing-related conversations.

Online video marketing can also offer impressive exposure. A rising number of people are engaging with this content. In fact, it’s estimated that nearly five billion videos are now watched on YouTube every day. So, by posting content on platforms like this, you stand to raise the profile of your company and increase awareness of your products or services.

Allows you to tell a story

Another big advantage of video ads is the fact that they let you tell a story. You have far more creative freedom when you’re making these commercials than you do when you’re devising other types of promotion. You can combine striking visuals, music, and sounds with an engaging script to grab viewers’ attention and create a connection between them and your brand. Whether you’re a startup trying to strike a chord with consumers for the first time or you’re keen to reinforce or update your firm’s image, a cleverly devised and well-produced video could be the ideal medium.

Whether you’re a startup trying to strike a chord with consumers for the first time or you’re keen to reinforce or update your firm’s image, a cleverly devised and well-produced video could be the ideal medium.

Builds trust

TV and online video ads can also help you to build trust in your business. People tend to associate this content with successful businesses, so running these campaigns can instill a sense of confidence in your company among consumers. TV is particularly effective in this way. According to a study by Nielsen, TV ads lead all paid media in terms of

TV is particularly effective in this way. According to a study by Nielsen, TV ads lead all paid media in terms of trust, with 63% of people polled reporting they somewhat or completely trust them. This puts them ahead of newspaper and magazine ads. Meanwhile, online video commercials were revealed to be the most trusted form of digital media advertising.

The best marketing strategies take advantage of a range of different techniques, and for the reasons mentioned above, it’s well worth considering incorporating video into your campaigns.

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